Digital price tags are intelligent electronic display devices that replace traditional paper price labels. They use wireless communication technologies such as dedicated radio frequencies to connect in real-time with the store's backend management system. This enables retailers to remotely and centrally update product prices, promotional information.

Compared to traditional paper tags, digital price tags significantly reduce the time and errors associated with manual label changes. They also support dynamic pricing, real-time inventory display, and targeted marketing features. With a low-power design that aligns with environmental sustainability, digital price tags offer long-term stable operation. They help brick-and-mortar stores achieve digital and intelligent transformation, improving operational efficiency and providing customers with a more convenient and modern shopping experience.