Background

Xiaomi, a global leader in consumer electronics, operates numerous offline experience stores worldwide, showcasing products like smartphones, laptops, wearables, and smart home devices. To enhance operational efficiency and customer experience, Xiaomi sought a dynamic pricing solution to replace traditional paper labels. They partnered with Effirox, a pioneering IoT solutions provider specializing in electronic shelf labels and versatile E-paper IoT solutions

Customer Needs

Xiaomi required a reliable, scalable, and visually consistent digital price tag system to:

Eliminate manual price updates and reduce human errors.

Ensure real-time price synchronization across all products.

Maintain a sleek, modern aesthetic matching Xiaomi’s brand image.

Support multiple product categories with varying label sizes.

Effirox's Solution

Effirox deployed its high-performance Electronic Price Labels in Xiaomi’s stores, including 2.13-inch, 2.9-inch, and 4.2-inch models. Key features included:

E-paper display: Ultra-low power consumption and sunlight-readable screens for clear visibility.

Seamless integration: Effirox's ESL system synchronized with Xiaomi's POS and inventory management platforms for instant price updates.

Customizable designs: Labels matched Xiaomi's minimalist branding while displaying dynamic pricing, promotions, and product details.

Long battery life: Effirox's e-ink display technology ensured years of maintenance-free operation.

Results

By adopting Effirox digital price tags, Xiaomi achieved:
✔ 100% pricing accuracy with real-time updates across all stores.
✔ 30% reduction in labor costs by eliminating manual label changes.
✔ Enhanced customer experience with error-free, visually appealing displays.
✔ Scalable solution supporting future store expansions effortlessly.

Xiaomi's partnership with Effirox highlights how electronic shelf labels can revolutionize retail efficiency. Effirox's e-paper display technology continues to empower global brands in their smart retail transformation.